Kinematic typography

Article Courtesy of Always watching
(http://www.alwayswatching.org)

"Type is saying things to us all the time. Typefaces express a mood, an atmosphere, they give words a certain coloring."

"Graphic design is the communication framework through which these messages about what the world is now and what we should aspire to - it's the way they reach us. The designer has an enormous responsibility. Those are the people putting their wires into our heads."

But what happens when you combine typography with motion? That's the process of kinematic typography and the results, when paired with some excellent scenes from your favorite films and TV shows, can be moving and marvelous.

: For a great video demonstrating kinematic typography AND explaining what typography is.


: Pulp Fiction

In this re-creation of the famous assassination scene in Pulp Fiction, creator Jarratt Moody deftly blends together different fonts to great effect, and employs one of the best uses of font close-ups you'll ever see.

: Psycho

This is perhaps one of the simpler of these videos, but still quite effective. Specifically, the words in this video interact with each other in a jumbled mess that seems to indicate Bates' own state of mind.

: The Big Lebowski

Scenes from the Coen Brothers' hilarious film, and this video by Michael De Graaf, though simplistic compared to the others, offers a good look at several interesting elements of kinematic typography: wacky color usage, simultaneous dialogue and ellipses.

» Read More : http://www.alwayswatching.org/features/great-scenes-television-and-film-told-using-only-typography