Coke Returns to Real Thing

Coke Returns to Real Thing
From : Creative Review Magazine - August 2007



No more bubbles, no more drop shadows, no more extraneous detail ; Coca Cola has just unveiled a redesign of its famous can that heralds a major change direction.
Eschewing the kind of added "interest" that has become standard in the packaging of mass consumer goods. the new design simply features the famous Coca-Cola logo, a slightly redrawn version of the white stripe and the word "Classic" rendered in the gotham typeface.
Ironically, although the design marks something of a return to the simplicity of previous decades, Its adoption was highly influenced by modern print techniques that can produce very strong solid colours on the cans at high quality.
The Coke design also stands in marked contrast to rival Pepsi which has been pursuing of a policy releasing a multitude of different can designs each year. At present, the new can is only in the north america market. But It may become Coca-Cola's worldwide standard.